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Lyti · Executive Summary
Revenue declined 8.2% to $2.48M - a 12% Product A drop and reduced Google Ads spend.
Top Drivers
Recommended Actions
Revenue Over Time
Lyti Explains
Revenue fell 8.2% vs last month - Product A (-$120K), Ads ROAS (-$85K).
Do next: boost winning campaigns, review Product A pricing.
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Executive Summary
Revenue declined 8.2% this month to $2.48M, primarily due to a 12% decrease in Product A sales and reduced Google Ads spend.
Top Drivers
Recommended Next Steps
Summary → drivers → actions → sources → definitions. Every answer, same structure - so executives can trust it.
Revenue Over Time
AI Explanation
Revenue decreased 8.2% vs last month.
Key Drivers
Product A -12% (-$120K) · Ads ROAS -15% (-$85K) · Organic -6% (-$35K)
What Should You Do?
1. Boost winning campaigns
2. Review Product A pricing
3. Retarget lost traffic
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